RFID Umbrellas Track You in Bad Weather

We like rain and we like having a good umbrella in it. Now when you're in a city or in a place where you need an umbrella but don't have one, you can often get a courtesy umbrella. Dutch Umbrella -- a startup focusing its efforts in and around the city of brotherly love -- is looking to take the idea of courtesy umbrella rentals to a new level by incorporating RFID tags and marketers. So what happens is, they track you via the umbrella and see what you might shop or purchase or places you visit. Kinda creepy - but it is a free umbrella.

Via Engadget

Read More in: Umbrellas | Weather Gadgets

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