February 21, 2008

Weather Network to Feature Comedies and Dramas

Oh Canada - how different you really are. The Weather Network, a channel watched by more than eight million Canadians each week, has been granted permission to branch out into comedy, drama and documentaries. Canada's broadcast regulator yesterday gave Pelmorex Communications Inc., owner of the Weather Network, a licence to operate the Environment Network, which will focus on science and weather-related issues. The company pitched the Canadian Radio-television and Telecommunications Commission last fall on a new cable channel with shows such as The Weather & You and Climates of the World.

"It's a very topical subject that is of great interest to the Canadian public," said Pierre Morrissette, chief executive officer of Pelmorex. "The categories that this covers - from global warming, climate change, droughts, floods, forest fires, earthquakes and tsunamis, water quality and quantity - the list goes on and on."

Read Like the Weather Network, but funnier